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Hi, we're 
Mission and Theory

As a proudly LGBTQ+ owned and operated video production agency, our mission is to help elevate the voices of those who have yet to be heard. To us, the most captivating stories are the ones that we find right outside our door; the ones that connect us, inspire us to act, and enlighten us on the possibilities of a better future.

 

We offer beginning-to-end production services, and work with an incredible roster of creatives located all across Canada, including freelancers, animation houses, and marketing gurus. Whether your goal is to raise awareness for a crowdfunding campaign, to launch that new product, or to reach a new audience through social ads, we know how to do it all.

 

We're also just really fun to collaborate with.

At least that's what everyone tells us. 

 HOW WE WORK 

It all starts with an idea.

Wanna show-off that new product, or gain some hype around an up-and-coming startup? Share your vision with us, or let us brainstorm a concept on behalf of you. 

With a bit of coordination and teamwork, your idea is ready for the camera. We onboard the most suitable talent for each project, scout out locations, and take care of all scheduling and logistics. 

After the project has been filmed, we pass off everything to our post-production crew, who take care of assembling the story, including picture and sound editing, animation, and final color grade. 

Once everything is completed and gone through final revisions, it's time to share. We partner with out-of-house marketing teams, and social media coordinators who can assist in building an online campaign that puts your video in front of the right audience. 

 STRATEGY 

 PRODUCTION 

 POST-PRODUCTION 

 DELIVERY 

WE'VE GOT YOU 
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 Commercial 

Brand stories

Product

Marketing

Promotional

Lifestyle

Sponsored Ad

 Business 

Animated Explainer

Training and Explainer

Fundraising Video

Internal 

Multi-camera

 Not For Profit 

PSA

Mini Documentary

Campaign

Organization Story

Educational

 Other 

Music Video

Real Estate

Event coverage

Live Streaming

Drone Cinematograpy

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Canada-wide

Mission and Theory is based in Toronto, with additional servicing in

the Ottawa and Montreal area. 

For larger scale productions, we are available all across Canada, and keep a wide range of talent on deck in most major cities. 

LET'S WORK TOGETHER