Hi, we're
Mission and Theory
As a proudly LGBTQ+ owned and operated video production agency, our mission is to help elevate the voices of those who have yet to be heard. To us, the most captivating stories are the ones that we find right outside our door; the ones that connect us, inspire us to act, and enlighten us on the possibilities of a better future.
We offer beginning-to-end production services, and work with an incredible roster of creatives located all across Canada, including freelancers, animation houses, and marketing gurus. Whether your goal is to raise awareness for a crowdfunding campaign, to launch that new product, or to reach a new audience through social ads, we know how to do it all.
We're also just really fun to collaborate with.
At least that's what everyone tells us.
HOW WE WORK
It all starts with an idea.
Wanna show-off that new product, or gain some hype around an up-and-coming startup? Share your vision with us, or let us brainstorm a concept on behalf of you.
With a bit of coordination and teamwork, your idea is ready for the camera. We onboard the most suitable talent for each project, scout out locations, and take care of all scheduling and logistics.
After the project has been filmed, we pass off everything to our post-production crew, who take care of assembling the story, including picture and sound editing, animation, and final color grade.
Once everything is completed and gone through final revisions, it's time to share. We partner with out-of-house marketing teams, and social media coordinators who can assist in building an online campaign that puts your video in front of the right audience.
STRATEGY
PRODUCTION
POST-PRODUCTION
DELIVERY
WE'VE GOT YOU
COVERED
Commercial
Brand stories
Product
Marketing
Promotional
Lifestyle
Sponsored Ad
Business
Animated Explainer
Training and Explainer
Fundraising Video
Internal
Multi-camera
Not For Profit
PSA
Mini Documentary
Campaign
Organization Story
Educational
Other
Music Video
Real Estate
Event coverage
Live Streaming
Drone Cinematograpy
Canada-wide
Mission and Theory is based in Toronto, with additional servicing in
the Ottawa and Montreal area.
For larger scale productions, we are available all across Canada, and keep a wide range of talent on deck in most major cities.